Photo credit: Alaska Air Group, Inc.
– Alaska Air to retire the Virgin America brand in 2019
“We want to share the vision for the future of Alaska Airlines and Virgin America. After much learning and listening, the difficult decision has been made to retire the Virgin America name sometime in 2019. We are grateful for your loyalty and passion and our Alaska promise to you is to infuse many of the great elements you love about Virgin America into the Alaska experience, bringing you a warm and welcoming airline with a West Coast vibe,” quoting their frequent flier e-mails.
– “Alaska Airlines and Virgin America share vision for the future”
Brand will be defined as warm and welcoming, with a modern, West Coast-inspired vibe