Photo credit: REI
– From Seattle-based REI
“Black Friday is better when you #OptOutside”
“In 2015 and 2016, REI skipped the Black Friday frenzy. We closed our stores and gave employees a paid day off. Millions of people like you joined us outside. Awesome.
So let’s do it again. Let’s make a new tradition. That’s how a moment becomes a movement. Join us. #optoutside.”