Everyone knows the Virgin brand – does anyone know Yelm’s brand anymore?
The Master of Branding, Sir Richard Branson, successfully launched his Virgin Galactic craft and brand to the edge of space on July 11, 2021. Whenever the Virgin brand appears, everyone know that belongs to Branson.
That made me think what has become of Yelm’s long touted brand, “Pride of the Prairie.” Where is the prairie now, as so much of Yelm has been developed? And the City of Yelm never exploited the nickname “Gateway to Mt. Rainier.”
With a new mayor and major changes coming to the city council, I recommend the new mayor appoint a branding task force to take Yelm into the future. Economic development will take front and center stage in a new mayoral administration, and that must begin with a dynamic new brand and branding campaign of which the entire community can truly be proud.
It’s all about marketing, something this town’s leadership has lacked for the last 2 decades!
These are the current, disparate Yelm brand of logos: