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What is Yelm’s brand, Pride of the Prairie? Yet there is no more prairie!
Yelm needs a cohesive brand identity for the future!

Virgin Galactic launch live stream: Everything to know about Richard Branson's space flight, how ...
Ready for launch – Is there a question of who owns this brand?
Credit: Virgin Galactic
“‘Welcome to the dawn of a new space age,’ Richard Branson says after Virgin Galactic flight”

Everyone knows the Virgin brand –

Though what is Yelm’s brand? Do you know?

The Master of Branding, Sir Richard Branson, successfully launched his Virgin Galactic craft and brand to the edge of space on July 11, 2021. Whenever the Virgin brand appears, everyone know that belongs to Branson.

That made me think what has become of Yelm’s long touted brand, “Pride of the Prairie.” Where is the prairie now, as so much of Yelm has been developed? And the City of Yelm never exploited the nickname “Gateway to Mt. Rainier.”

With a new mayor and major changes coming to the city council, I recommend the new mayor appoint a branding task force to take Yelm into the future. Economic development will take front and center stage in a new mayoral administration, and that must begin with a dynamic new brand and branding campaign of which the entire community can truly be proud.

It’s all about marketing, something this town’s leadership has lacked for the last 2 decades!

These are the current, disparate Yelm brand of logos:

67 best Yelm images on Pinterest | 1920s, Army wives and At walmart
Pride of the Prairie at city entrances
City of Yelm homepage logo
City of Yelm Twitter logo
City of Yelm Facebook logo

Posted by Steve on September 9, 2021 at 12:01 am | Permalink

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