Photo courtesy: Alaska Airlines

– “Alaska Airlines Unveils First Major Brand Change in 25 Years”
“Alaska Airlines today [January 25] unveiled its first major brand change in 25 years to a crowd of about 1,800 employees. The refreshed brand was introduced on a newly painted Boeing 737-800 and soon will be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet.

‘Our company has a unique personality and a vibrant spirit that our Eskimo has personified for almost half a century,’ said Alaska Airlines CEO Brad Tilden. ‘We believe our refreshed look reflects the warm relationships our employees have built with our customers, and makes us stand out in a compelling and consistent way as we expand into new markets, build loyalty and attract new customers.’

In addition to the newly painted plane, starting tomorrow travelers at Seattle-Tacoma International Airport will see a more welcoming lobby and 41 newly branded gates. Customers can view the refreshed logo, plane and airport design online at www.alaskaair.com/welcome,” quoting Alaska Airlines.
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– “Sea-Tac Airport sees record passenger traffic again in 2015”
“Officials say 2015 passenger traffic at Seattle-Tacoma International Airport set a record — again.

Port of Seattle officials said in a news release more than 42 million people traveled through the airport last year, an increase of 12.9 percent over the previous year,” quoting the Associated Press.
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Editor’s note:
Alaska Airlines is a major contributor to Sea-Tac International Airport’s record growth.